Another personal obsession:Viewability is a big part of the journey, but it’s not the destination

Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/viewability-big-part-journey-not-destination-194350
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