Another personal obsession:What Google’s recent RLSA updates mean for advertisers

Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 -- expanded RLSA membership duration and cross-device retargeting.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/googles-recent-rlsa-updates-mean-advertisers-194632
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