Another personal obsession:A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillion says Denny's marketing is built around the founder's original reason for opening the restaurant - because he loved to feed people.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmos-view-dennys-purpose-driven-marketing-puts-spotlight-brands-revitalization-efforts-204047
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