Another personal obsession:CMO audit series Part 1: Customer journey — the greatest strategic need

In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand's marketing growth.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmo-audit-series-customer-journey-greatest-strategic-need-203720
via Mister Fire