Another personal obsession:How mobile marketers can prepare for when tragedy strikes

When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/can-mobile-marketers-say-goodbye-princess-leia-204279
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