Another personal obsession:mParticle announces single SDK for OTT streaming TV apps on Roku

The release allows a single API from Roku apps to connect user and activity data to more than 100 advertising, marketing and analytics tools.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mparticle-announces-single-sdk-ott-streaming-tv-apps-roku-206033
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