Another personal obsession:Tru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV ads

Companies say this is the first attribution chain from OTT TV ads to offline purchases.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tru-optik-kantar-millward-brown-can-now-track-real-world-purchases-individuals-ott-tv-ads-205504
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