Another personal obsession:When should advertisers consider pausing Google Local Inventory Ads?

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/advertisers-consider-pausing-google-local-inventory-ads-205568
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