Another personal obsession:Why machine learning is critical to multi-touch attribution

Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data -- and machine learning does just that.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/machine-learning-critical-multi-touch-attribution-206553
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