Another personal obsession:Event-oriented vs. always-on: The campaign tactics that work

Whether you're an e-commerce advertiser focused on specific events or you're looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/event-oriented-vs-always-campaign-tactics-work-207507
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