Another personal obsession:Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don't settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers' heads and hearts.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/want-stronger-content-seven-steps-to-really-understanding-206301
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