Another personal obsession:Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/baby-come-back-grow-customer-revenue-people-based-search-marketing-217320
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