Another personal obsession:CMO audit series, Part 3: Media channels (it’s not what you think)

In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmo-audit-series-part-3-media-channels-not-think-217047
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