Another personal obsession:Grow Customer Lifetime Value with People-Based Search Marketing

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/grow-customer-lifetime-value-people-based-search-marketing-216788
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