Another personal obsession:Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/information-architecture-costing-e-commerce-web-shop-millions-lost-sales-216442
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