Another personal obsession:Mobile marketing and in-store sales: what’s the correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mobile-marketing-store-sales-whats-correlation-216639
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