Another personal obsession:Takeaways for marketers from a conversation with Coke’s chief technologist

Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/takeaways-conversation-cokes-chief-technologist-216336
via Mister Fire