Another personal obsession:Using Bluetooth, beacons and NFC to personalize in-store shopping

At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/using-bluetooth-beacons-nfc-personalize-store-shopping-217397
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