Another personal obsession:What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared

Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/whats-name-mmm-multi-touch-attribution-cross-channel-attribution-compared-216930
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