Another personal obsession:Accelerated Mobile Pages (AMP): IS faster better?

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/accelerated-mobile-pages-amp-faster-better-222049
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