Another personal obsession:Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’

As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine themselves.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/aetnas-cmo-future-becoming-care-partner-not-just-paying-claims-220422
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