Another personal obsession:Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest

Being late to the martech space has its advantages. Besides learning from the industry's experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/beware-ides-martech-6-adages-heed-begin-using-martech-earnest-220815
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