Another personal obsession:Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores

By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets -- and the pressure on Snapchat.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-tests-targeting-ads-people-visited-brands-brick-mortar-stores-221585
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