Another personal obsession:How soft calls to action will save your B2B campaigns

You shouldn't have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it's helpful to offer both and shares three soft CTA tactics that will help you generate leads.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/soft-call-actions-will-save-b2b-campaigns-221105
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