Another personal obsession:It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative

Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/not-just-hype-real-changes-consumer-behavior-driving-adoption-data-driven-creative-220471
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