Another personal obsession:Martech enablement series : Part 1 — What is ‘martech enablement?’

In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-enablement-series-part-1-martech-enablement-221224
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