Another personal obsession:P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding

Procter & Gamble's results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are underway in the advertising technology industry to address these problems and keep ad budgets coming their way.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/pg-slashed-digital-ad-spend-nothing-bad-happened-5-ways-ad-tech-responding-221214
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