Another personal obsession:Snapchat will let brands measure its ads’ impact on sales, results against rivals

Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchat-will-let-brands-measure-ads-impact-sales-results-rivals-220862
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