Another personal obsession:UberMedia buys Cintric to blend first and third party data for ‘always-on’ location

CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users' real-world behavior.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ubermedia-buys-cintric-blend-first-third-party-data-always-location-220742
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