Another personal obsession:Capturing dark social activity can help brands avoid data commodification

Don't ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/capturing-dark-social-activity-can-help-brands-avoid-data-commodification-223047
via Mister Fire