Another personal obsession:Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-attribution-google-stepping-no-one-else-223542
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