Another personal obsession:IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising

A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying and selling.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-tech-labs-new-draft-openrtb-3-0-designed-future-advertising-224187
via Mister Fire