Another personal obsession:Maybe the marketing funnel is dead, too — and here’s what can replace it

Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish, not where they are in the funnel.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/maybe-marketing-funnel-dead-heres-can-replace-223888
via Mister Fire