Another personal obsession:Throw a party with your advertising data

If you're hosting a party, you've got to have the perfect guest list -- and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/throw-party-advertising-data-222699
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