Another personal obsession:To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments

Today's highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/mobile-consumers-impatience-virtue-demand-economy-reshaping-micro-moments-223687
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