Another personal obsession:Beating remarketing addiction and testing for incremental value using Google Analytics

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. The post Beating remarketing addiction and testing for...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/beating-remarketing-addiction-and-testing-for-incremental-value-using-google-analytics-240289
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