Another personal obsession:Improve paid search lead-gen with cohort analysis

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. The post Improve paid search lead-gen with cohort analysis appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/improve-paid-search-lead-gen-with-cohort-analysis-240077
via Mister Fire