Another personal obsession:The story of data, Part 3: Who owns it?

Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's shared. The post The story of data, Part 3: Who owns it? appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-story-of-data-part-3-who-owns-it-240638
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