Called Insights Suite, it updates the 75-year-old nonprofit organization’s previous methods that employed federal traffic data and surveys. The post Billboard-measuring Geopath enters the 21st century with new geolocation platform appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/billboard-measuring-geopath-enters-the-21st-century-with-new-geolocation-platform-239934
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