Another personal obsession:Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics. The post Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’ appeared first on Marketing...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/google-to-stop-media-buyers-from-using-doubleclick-ids-keeping-measurement-attribution-within-its-walled-garden-240009
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