The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that recognizes story content. The post Outbrain adds IAS integration to contextually shield for brand safety appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/outbrain-adds-ias-integration-to-contextually-shield-for-brand-safety-240390
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