Another personal obsession:Driving calls with PPC: 5 mistakes most search marketers make

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/driving-calls-with-ppc-5-mistakes-most-search-marketers-make-239330
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