Another personal obsession:IAB Tech Lab unveils a proposed Ads.txt for mobile apps

It’s essentially the same idea, a file on a web domain that lists valid sellers of that property’s ad inventory. But now there’s a pointer to an app-specific one, from an app. The post IAB Tech Lab unveils a proposed Ads.txt for mobile apps appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-tech-lab-unveils-a-proposed-ads-txt-for-mobile-apps-241848
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