Another personal obsession:LiveRamp adds outside quality scoring to its third-party data marketplace

The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies. The post LiveRamp adds outside quality scoring to its third-party data marketplace appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/liveramp-adds-outside-quality-scoring-to-its-third-party-data-marketplace-241206
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