Another personal obsession:The “social iceberg”: The data on 1:1 marketing may surprise you

Columnist Chris Kerns delves into data showing that while the tip of the social media iceberg involves a brand’s entire audience, the bulk of it is made up of one-on-one conversations with individuals.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/social-iceberg-data-11-marketing-may-surprise-167569
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