Another personal obsession:Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/brand-bidding-ppc-optimization-enforcement-options-part-6-8-171976
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