Another personal obsession:Tag management systems and DMPs — a match made in heaven?

Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tag-management-systems-dmps-match-made-heaven-171531
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