Another personal obsession:Three ways to foster brand devotion in the Age of the Customer

When audiences are fragmented, and traditional loyalty programs no longer resonate, what's a marketer to do? Columnist Mike Sands contends it all comes down to knowing your customer.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/three-ways-foster-brand-devotion-age-customer-171324
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