Another personal obsession:Upcoming webcast: “Mapping the Value of Your Customer’s Experience”

The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/upcoming-webcast-mapping-value-customers-experience-171626
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