Another personal obsession:Why agencies and marketers need to think and act like data companies

It's no longer enough to offer compelling creative. Columnist James Green says marketing agencies need to tap into the power of data if they want to satisfy clients and drive results.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/think-act-like-data-company-172598
via Mister Fire